Banana Trade Essay Example | Topics and Well Written Essays - 2250 words

Banana Trade - Essay Example The worldwide banana exchange is to a great extent cornered by three American and one British organization and this, in itself, actuated both arrangement and retaliatory strategy. For sure, as the report appears, exchange strategy is regularly impacted and molded by a bunch of entangled components and not really by household financial interests. As Ahearn (2001) clarifies, on January 1, 1993 the part conditions of the European Union made the Single European Market (SEM), at which time, a not insignificant rundown of customs, duty, and non-levy boundaries were expelled among the twelve European countries involving the Union at that point. Numerous national laws and arrangements influencing exchange were likewise expelled and supplanted with many new standards and guidelines that were predictable in all part states. Among these new guidelines was the CMO for bananas, which emerged from a worry with respect to certain part states, most remarkably France and Britain to protect the situation of banana makers in a few little and delicate economies in Africa and the Caribbean that intensely depend on the creation and fare of bananas. In spite of the fact that the U.S. neither produces nor sends out bananas, US-based worldwide enterprises, for example, Chiquita Brands International, Inc. (Chiquita) and Dole Foods Inc. (Give) work generally in Central and Latin American nations that were distraught by the EU's banana import framework. In September 1994, the United States documented an organization grievance under the General Agreement on Tariffs and Trade (GAIT). In spite of rehashed decisions under the GATT and later under the World Trade Organization (WTO) debate settlement strategies in 1993 1994, 1997, and 1999 that the European banana import framework was unlawful under universal exchange law. The EU neglected to make the CMO for bananas agreeable with WTO rules. Thus, the WTO approved the U.S. to force retaliatory endorses on $191 million worth of EU trades. The Clinton Administration started to force 100 percent customs obligations on chose European merchandise in March 1999 (Ahearn, 2001). It took another two yean before the EU and the U.S. in the end arrived at an understanding that included expanded market get to ensures for Latin American makers and the foundation of a duty just framework starting in 2006. 3 Introduction In spite of the fact that they include just a little bit of the transoceanic exchange economy a progression of determined exchange debates have caused a lot of animosity for the United States - European Union exchange relationship. It took very nearly eight years for the disagreement regarding the EU's single banana advertise system, for the most part alluded to as the Common Market Organization (CMO) for bananas to be at long last settled in April 2001. The EU-US banana exchange question rises as an incredibly fascinating territory of examination for clear reasons. The first is that neither the EU nor the US are banana producers or exporters, in which occurrence the exchange question

Using Electrophoresis To Determine The Sickle Cell Disease I essays

Utilizing Electrophoresis To Determine The Sickle Cell Disease I papers Title: Using Electrophoresis To Determine The Sickle Cell Disease In Hemoglobin Electrophoresis is the development of charged atoms affected by an electric field. Since amino acids and proteins are charged particles, they relocate in an electric field at proper pH esteems. Hemoglobin is the significant protein inside red platelets. Its essential capacity is to move oxygen. At the point when utilized in an electrophoresis try characteristics and infections are effectively decided in view of where the proteins and amino acids relocate on the gel plate. At the point when oxygen fixation in the blood decline the blemished particle frames long precious stones inside the red platelets to stretch and expect a sickle shape. The solidified hemoglobin additionally harms the cell layer with the goal that the cells become exceptionally delicate. Sickle cell infection is a hereditary issue that is brought about by a solitary amino corrosive change in the hemoglobin. In this specific examination, electrophoresis was utilized to recognize whether each example of blood was typi cal hemoglobin, blood with the sickle cell attribute, or blood with the sickle cell illness. The theory concerning this trial was that considering the hemoglobin of sickle cell ailment has an alternate amino corrosive that ordinary hemoglobin or a bearer for the sickness it will move to an alternate space on the gel plate than the typical hemoglobin or transporter. The hemoglobin that is a bearer for sickle cell infection has both amino acids, in this way, it will occupy both the space assigned for typical hemoglobin just as the ailing hemoglobin. Predicted Resulted As found in the graphs provided over the anticipated result was accomplished in the performed explore. In segment one the example was perused as typical hemoglobin, in segment three it was sickle cell, lastly in section ... <!

Cooliris Beam it

Cooliris Beam it INTRODUCTIONMartin: Hi, today we are in Palo Alto with Cooliris and Soujanya. Who are you, Soujanya? And what do you do?Soujanya: Well, firstly, welcome to you and Anastasia, really happy to have you here at Cooliris. Who am I? Its a pretty interesting question. I happen to represent a really, really cool team here at Cooliris. As you know, five of them are from Germany, and anothers are from different parts of the world. Cooliris is something that Austin Shoemaker and I started six years ago with couple of other co-founders, in fact Josh and Mayank. And we started with a very simple thesis that you have so much content on the web, how do you really discover and navigate through it. And it has had a series of evolutions during the last six-seven years, where we evolved from that to another product called piglens to then Cooliris for the desktop. And probably one of the biggest shifts that happened in the landscape and in the ecosystem is where mobile ecosystem with Android and iOS st arted to develop so rapidly, so we actually had to shift significantly to mobile. So, the journey of Cooliris for the last six years has been amazing. My original roots come from India, I was born back in Bombay, Im a chemical engineer in my earlier life, before I went to University of Chicago for my MBA, and since then weve done a couple of startups to be at Cooliris.Martin: Oh, okay. So, you have been doing some entrepreneurial stuff before you started this company?Soujanya: That is correct, yes. Cooliris is now currently my third startup. Its my first one where Im the CEO and its been exciting. Were on the best team and its been an honor for me.Martin: And how did your MBA helped you to become successful entrepreneur?Soujanya: Its a good question because I grew up in an entrepreneurial environment, both my father and mother started colorings company in India, which has now grown to become the largest in Asia. So, inherently, I had the, just by virtual of being at home, kind of he aring and listening to challenges and excitement and all that package of entrepreneurship. But, MBA really, really helped me, again, this was more the Chicago training, to have the level of sort of framework and confidence to say anything that youre going to be doing, make a worldwide impact, and how do you really scale, and how do you think about business model right from beginning, rather than saying Ill worry about that later on. I think that has been the biggest contribution from the business school.Martin: Are there any specific courses or classes that you can recommend people taking?Soujanya: Yes. So, since I have been, this was now about 15 years ago, entrepreneurship was actually one of the curriculums that started over there. They was Polsky center of entrepreneurship, and they had a program called NVC, which was the new venture challenge, and we participated in that. And since then, and I had been able to stay in close touch with the school, theyve done a really, really fa ntastic job of creating more of an entrepreneurship training rather than an entrepreneurship class. And I highly, highly recommend that to, whether it is University of Chicago, or at Stanford you have across the street, whatever it is, earlier you start in that training, I think the better it is.Martin: Ok, great.BUSINESS MODELMartin: Soujanya, lets talk about the business model of Cooliris. Currently you have two products. Can you please describe them shortly and how they interrelate?Soujanya: So, the two particular applications that are in the market today. One is called Cooliris, just like the name of the company, and second one is called BeamIt, which is much more recent addition. The way we look at this is, theres a very interesting phenomenon that is happening out in the market. And that the word photos, and the definition of photos, and what it really means to you has really changed significantly because everybody now has the phone and the cameras, everything that we know. Bu t there are three main trends that are important to notice.One is the quality of the capture that happens is actually increasing significantly.The number of devices that you use to capture, whether its a GoPro, whether its a camera or the phone, those are all going up.And then on the consumption side, when youre looking at it, when if you look at the recent iPhone 6 and 6 plus and all, you have this beautiful, pretty good size screens.So, when youre looking at this, a media experience is something that the consumer comes to expect and says I want this to be a great experience. We felt that its actually being underserved in the market. So we have approached it from dual sort of lenses, if you will. One lens is the media lens, and thats what Cooliris does. It aggregates for you without coping it, it does links all your sources, so all your photos in one place becomes a very simple proposition for the consumer. The second one is, its under the more of a messaging container, because as people are sharing these photos, theyre all being shared, its not like oh, now I have a messaging app which is separate from my media sharing app, which is today what existed before BeamIt came, and we said why are the messaging apps so poor in their experience of media and yet you have good media sharing experiences who are really poor in communications? Why not make it a unified experience with a consumer? So, under the media experience, we look at it, whether youre looking at it from the media side or from messaging side, so messaging meets media or media meets messaging, is our thesis and proposition.Business model is an interesting part that you just referred to. Business model comes at it from multiple levels, its a freemium business model. Its, we look at any logs in the market, we look at a WhatsApp, we look at an Evernote, apps that are being very successful at. But in the app economy, theyre not games, but consumer applications, how do you now generate enough of a scale, a nd yet monetize that scale. And freemium seems to be the right way of going about it, so we have what in the market today is free, you would perhaps love to demo you, Hamon, whos my colleague, who leads all the BD (business development), he can demo you all the premium features that weve thought about. One potential premium feature is actually offline support. And offline is a great value proposition, which is completely non-existent in the market, I would say, in the case of messaging apps where even if youre offline, you should be able to use that, it saves a lot of sort of data plan and data usage for the consumer, they can make the ROI calculation. So potentially, this is not finalized yet, but could be for 99 cents per year, you can now have offline support. And when the consumer says Im going to save 25-30 dollars, I just have to pay a dollar, its a great deal. And we have the other bucket of a set of 10 features, 10 premium features which is a collection, more like a basket o f utility and various consumers, but that would probably be priced around $4 per month, subscription plan.Martin: And Cooliris is for the aggregation of photos and BeamIt is for the sharing photos. Currently, both of these applications are separate. What is the reason behind that and why shouldnt it be totally integrated into one product?Soujanya: Its a really good question. I think, if you would have asked us this question to me 2-3 years ago, I wouldve said absolutely, it should be one product. What we are finding over and over again, and this is also, youll find it with other applications, is the thing that consumers really accept in the market and adopt is this singular intent, which is, if Im thinking messaging, Im going to go to this app, if Im thinking media, Im going to go to this app. So, its really one experience, but depending on what you are trying to do, so we have concept of t minus 3, which is 3 seconds before you use the app, what were you thinking and that thought p rocess. From that point to actually invoking the application, has to be so efficient, youre from Germany, so efficiency, you know what I mean, it has to be so frictionless, that the consumer can get to it fast. If you make it into one app, all of these things and features and capabilities, sometimes youll say wait a second, what do I do. If you make the consumer think, you lose the consumer. So, idea was to keep it, be able to talk to each other very seamlessly, so I can aggregate them in one area, if I want to take that and then use it for my conversations, we havent yet launched it, but that will come down the road, I should be able to do that, but if I just want to use it for my messaging, I just want to send Hamon something, or Sebastian, or Austin something, I should be able to do that on the fly.Martin: Understood. Let us take a step back and talk a little bit about mobile marketing. What advice can you give entrepreneurs of frameworks, so they can decide for themselves how to do mobile marketing for their mobile application?Soujanya: Its a super important question. I think the, in the app economy, if you really think about it, I think the, I do find a lot of startups and, weve done that too, I wouldnt say that not, is lets build the app. Building the application is actually the easy part. I mean, relatively speaking. Its marketing the application is where the challenges lay. There are not that many sort of secret sources out there, theres very clear understanding of: what are you building; what audience are you trying to build towards; is your differentiation unique enough, not just is it unique, but is it significantly more unique than a substitute thats out there; are you having clear understanding of your substitute; how is it that youre going to create a positive network effect from the application.Ill give you one great example of what we did at BeamIt. Most messaging applications require a two parties who are going back and forth to have the appli cation. We took away that constraint. We said, if I want to communicate with you, I should be able to do that, and you do not need the application installed. And that actually creates a very low friction and barrier for me to message to you. If you do join, then the network becomes stronger, so the positive network effect comes in. So, what Im trying to get to really tangibly answer your question here is, from the consumers perspective, the application, the business that is looking at that say is there a positive network effect thats going to happen, so that product is going to grow on its own. Because anything else that youre going to, that you can do, if the product is featured, or you have press around the product, or theres some temporary marketing that you did an event, or some sponsorship, its going to give you a blip, and hopefully its a new baseline, but the growth comes from the product propagating itself, which comes from the usage of the product.CORPORATE STRATEGYMartin: Lets talk about the corporate strategy of Cooliris. What is the product strategy that you are going forward? Because currently you have these two type of products, and you have this freemium model, and can you elaborate on this kind of matrix and how it will evolve over time?Soujanya: The high level strategy for us is to have a good, solid, engaged user base. People will talk about what are your active users and all, and we actually look at what are your engaged users. Are they really using the product or not? So, by having both of these applications, today we are iOS only, which is a, Ill be first to admit it, its actually partly limitation because when Im messaging somebody, they better be, I dont even know, what my cousins that Im going to send to, or my colleagues that Im going to send to, whether they are iOS or not.So we have the upcoming version of that, which is not launched yet, but its in the friends and family beta, and my other colleagues, Howard and I dont know, have do ne a really great job of looking at it from the consumers perspective. So, if you dont have the application, you receive an email, from the email you click on the link, youre on the landing page. How to make that on boarding very, very seamless is where the application served its value.The second big value it serves is you have a lot of your high resolution media, whether youre uploading those photos or youre trying to download those photos, typically happens from the desktop or your laptop, or from the web, so youve solved for that. And of course you have the Android version which is significant portion of the market, which Austin, my co-founder, is leading the initiative on that.So, the strategy is to have an ecosystem of Android, iOS and web, build it together, drive the synergy, increase the scale, simultaneously launch the premium features and grow the business. Partnerships becomes very important complement of the organic growth. This is something that Hamon here, who does tha t, he traveled around the world, China, Korea. Weve done amazing partnerships throughout the world, where you work with companies, but are their OEM companies, or Telcos, or mobile internet companies, and see how they can benefit and we can benefit in terms of promoting our application. So, I dont know if that helped explain.Martin: Totally. And can you a little bit elaborate on this type of partnerships, how you approach those companies and what is really the benefit for you and for the counterpart?Soujanya: The quality of the app and the service has to be amazing enough for any partner to take you seriously. And I think we were luckily able to accomplish that. The way it typically works is each of the partner, depending on the segment they come from, OEMs look at it little bit differently, device companies, carriers look at it a little bit differently and then mobile internet companies. So I wouldnt say theres a one magic formula that fits everybody, of course its also not the cas e where for every company we have a different deal. At high level I would say we benefit because they will take our application and promote it to their users, they benefit because we will typically add something that makes it really cool and unique for them, so maybe its a feature or its a way to save couple of these features if youre prepaying for them and now they could free for your user base for X amount of time. And, in the case of some other partners, in the case of Cooliris, for instance, we were able to be the first company to issue APIs to any company around the world, not just US or Chinese company, or big or small company. And they did it because we were able to showcase the best experience for their cloud storage inside our application, so they benefited from that. Sometimes these companies will say, Can you promote our service, the cloud to the service and market aside from their core markets? And of course, were willing to do that, in the exchange for them promoting ou r app to their user base. So, its always a mutually beneficial relationship. I think finding that common ground sometimes takes X amount of time, but thats exactly what the team does and makes it happen.Martin: Ok, great.MARKET DEVELOPMENTMartin: From my understanding, Cooliris is somehow in this photo and sharing market. Can you tell us a little bit more about this market and the trends that are currently happening in there?Soujanya: Its a good question, because I think photos and sharing, there was a period in time, I think its slowed down now, but like every week there are 10 startups in the photo sharing or photo something. It has gotten a little bit better because people and companies have realized as to there are the newer trends that are coming here. The idea is, photos is not just what we thought of as photos. Today, its become much more of a medium of communication, even if youre going to something like Snapchat. Its a good way to communicate, its affirmable so of course it goes away, because it solves for this particular use cases.On the other side are the segments, so talking about market segments, we have designed BeamIt as a product thinking about families and close friends. Its really been designed ground up for their needs. And thats not what Snapchat does, Snapchat is made for your friends to follow fun stuff, the dessert, funny faces, and all that kind of cool stuff. But when youre looking at trying to preserve that in high resolution, the babies, youre starting with your babys first step, maybe just a goofy face that the baby is making in a restaurant, but you want to preserve that for the longest time, youre looking in full resolution, you will share it with people that you care about. So, photos and sharing have now become almost synonymous. Yet, when youre looking at it, thats why we have these two lenses, photos is the Cooliris lens and sharing is the BeamIt lens. Its really under the same phenomenon, as far as companies going at it and a pproaching at it that thereve been various theses, like you can look at it as company says I think this is whats needed. Some companies are saying like I dont even think a photo is needed, even the keyboard is not needed. Im just going to say, I have another friend actually, he has a company, they did an app called Hearts app. And you press it and then the other person receives the heartbeat. Really cool. Nothing more, its similar to messaging, but there is no keyboard that even comes up. So, many, many companies, I think attacking this thing from a different angles, you also have the big companies, some really, really great companies, actually approaching this from more different style than I do, you have startups, so its a very fun ecosystem, is what I would say.Martin: Ok, great.ADVICE TO ENTREPRENEURS In Palo Alto, we meet co-founder and CEO of Cooliris (recently acquired by Yahoo!) and Beam it, Soujanya Bhumkar. Soujanya talks about his story how he came up with the ideas for Cooliris and Beam it, how the current business models work, as well as he provides some advice for young entrepreneurs.The interview is from October 2014 (before Cooliris was officialy acquired by Yahoo!).The transcription of the interview is provided below.INTRODUCTIONMartin: Hi, today we are in Palo Alto with Cooliris and Soujanya. Who are you, Soujanya? And what do you do?Soujanya: Well, firstly, welcome to you and Anastasia, really happy to have you here at Cooliris. Who am I? Its a pretty interesting question. I happen to represent a really, really cool team here at Cooliris. As you know, five of them are from Germany, and anothers are from different parts of the world. Cooliris is something that Austin Shoemaker and I started six years ago with couple of other co-founders, in fact Josh and Mayank. And we started with a very simple thesis that you have so much content on the web, how do you really discover and navigate through it. And it has had a series of evolutions during the last six-seven years, where we evolved from that to another product called piglens to then Cooliris for the desktop. And probably one of the biggest shifts that happened in the landscape and in the ecosystem is where mobile ecosystem with Android and iOS started to develop so rapidly, so we actually had to shift significantly to mobile. So, the journey of Cooliris for the last six years has been amazing. My original roots come from India, I was born back in Bombay, Im a chemical engineer in my earlier life, before I went to University of Chicago for my MBA, and since then weve done a couple of startups to be at Cooliris.Martin: Oh, okay. So, you have been doing some entrepreneurial stuff before you started this company?Soujanya: That is correct, yes. Cooliris is now currently my third startup. Its my first one where Im the CEO and its been exciting. Were on the best team and its been an honor for me.Martin: And how did your MBA helped you to become successful entrepreneur?Soujanya: Its a good question because I grew up in an entrepreneurial environment, both my father and mother started colorings company in India, which has now grown to become the largest in Asia. So, inherently, I had the, just by virtual of being at home, kind of hearing and listening to challenges and excitement and all that package of entrepreneurship. But, MBA really, really helped me, again, this was more the Chicago training, to have the level of sort of framework and confidence to say anything that youre going to be doing, make a worldwide impact, and how do you really scale, and how do you think about business model right from beginning, rather than saying Ill worry about that later on. I think that has been the biggest contribution from the business school.Martin: Are there any specific courses or classes t hat you can recommend people taking?Soujanya: Yes. So, since I have been, this was now about 15 years ago, entrepreneurship was actually one of the curriculums that started over there. They was Polsky center of entrepreneurship, and they had a program called NVC, which was the new venture challenge, and we participated in that. And since then, and I had been able to stay in close touch with the school, theyve done a really, really fantastic job of creating more of an entrepreneurship training rather than an entrepreneurship class. And I highly, highly recommend that to, whether it is University of Chicago, or at Stanford you have across the street, whatever it is, earlier you start in that training, I think the better it is.Martin: Ok, great.BUSINESS MODELMartin: Soujanya, lets talk about the business model of Cooliris. Currently you have two products. Can you please describe them shortly and how they interrelate?Soujanya: So, the two particular applications that are in the market t oday. One is called Cooliris, just like the name of the company, and second one is called BeamIt, which is much more recent addition. The way we look at this is, theres a very interesting phenomenon that is happening out in the market. And that the word photos, and the definition of photos, and what it really means to you has really changed significantly because everybody now has the phone and the cameras, everything that we know. But there are three main trends that are important to notice.One is the quality of the capture that happens is actually increasing significantly.The number of devices that you use to capture, whether its a GoPro, whether its a camera or the phone, those are all going up.And then on the consumption side, when youre looking at it, when if you look at the recent iPhone 6 and 6 plus and all, you have this beautiful, pretty good size screens.So, when youre looking at this, a media experience is something that the consumer comes to expect and says I want this to be a great experience. We felt that its actually being underserved in the market. So we have approached it from dual sort of lenses, if you will. One lens is the media lens, and thats what Cooliris does. It aggregates for you without coping it, it does links all your sources, so all your photos in one place becomes a very simple proposition for the consumer. The second one is, its under the more of a messaging container, because as people are sharing these photos, theyre all being shared, its not like oh, now I have a messaging app which is separate from my media sharing app, which is today what existed before BeamIt came, and we said why are the messaging apps so poor in their experience of media and yet you have good media sharing experiences who are really poor in communications? Why not make it a unified experience with a consumer? So, under the media experience, we look at it, whether youre looking at it from the media side or from messaging side, so messaging meets media or m edia meets messaging, is our thesis and proposition.Business model is an interesting part that you just referred to. Business model comes at it from multiple levels, its a freemium business model. Its, we look at any logs in the market, we look at a WhatsApp, we look at an Evernote, apps that are being very successful at. But in the app economy, theyre not games, but consumer applications, how do you now generate enough of a scale, and yet monetize that scale. And freemium seems to be the right way of going about it, so we have what in the market today is free, you would perhaps love to demo you, Hamon, whos my colleague, who leads all the BD (business development), he can demo you all the premium features that weve thought about. One potential premium feature is actually offline support. And offline is a great value proposition, which is completely non-existent in the market, I would say, in the case of messaging apps where even if youre offline, you should be able to use that, it saves a lot of sort of data plan and data usage for the consumer, they can make the ROI calculation. So potentially, this is not finalized yet, but could be for 99 cents per year, you can now have offline support. And when the consumer says Im going to save 25-30 dollars, I just have to pay a dollar, its a great deal. And we have the other bucket of a set of 10 features, 10 premium features which is a collection, more like a basket of utility and various consumers, but that would probably be priced around $4 per month, subscription plan.Martin: And Cooliris is for the aggregation of photos and BeamIt is for the sharing photos. Currently, both of these applications are separate. What is the reason behind that and why shouldnt it be totally integrated into one product?Soujanya: Its a really good question. I think, if you would have asked us this question to me 2-3 years ago, I wouldve said absolutely, it should be one product. What we are finding over and over again, and this is also, youll find it with other applications, is the thing that consumers really accept in the market and adopt is this singular intent, which is, if Im thinking messaging, Im going to go to this app, if Im thinking media, Im going to go to this app. So, its really one experience, but depending on what you are trying to do, so we have concept of t minus 3, which is 3 seconds before you use the app, what were you thinking and that thought process. From that point to actually invoking the application, has to be so efficient, youre from Germany, so efficiency, you know what I mean, it has to be so frictionless, that the consumer can get to it fast. If you make it into one app, all of these things and features and capabilities, sometimes youll say wait a second, what do I do. If you make the consumer think, you lose the consumer. So, idea was to keep it, be able to talk to each other very seamlessly, so I can aggregate them in one area, if I want to take that and then use it for my conversati ons, we havent yet launched it, but that will come down the road, I should be able to do that, but if I just want to use it for my messaging, I just want to send Hamon something, or Sebastian, or Austin something, I should be able to do that on the fly.Martin: Understood. Let us take a step back and talk a little bit about mobile marketing. What advice can you give entrepreneurs of frameworks, so they can decide for themselves how to do mobile marketing for their mobile application?Soujanya: Its a super important question. I think the, in the app economy, if you really think about it, I think the, I do find a lot of startups and, weve done that too, I wouldnt say that not, is lets build the app. Building the application is actually the easy part. I mean, relatively speaking. Its marketing the application is where the challenges lay. There are not that many sort of secret sources out there, theres very clear understanding of: what are you building; what audience are you trying to bui ld towards; is your differentiation unique enough, not just is it unique, but is it significantly more unique than a substitute thats out there; are you having clear understanding of your substitute; how is it that youre going to create a positive network effect from the application.Ill give you one great example of what we did at BeamIt. Most messaging applications require a two parties who are going back and forth to have the application. We took away that constraint. We said, if I want to communicate with you, I should be able to do that, and you do not need the application installed. And that actually creates a very low friction and barrier for me to message to you. If you do join, then the network becomes stronger, so the positive network effect comes in. So, what Im trying to get to really tangibly answer your question here is, from the consumers perspective, the application, the business that is looking at that say is there a positive network effect thats going to happen, so that product is going to grow on its own. Because anything else that youre going to, that you can do, if the product is featured, or you have press around the product, or theres some temporary marketing that you did an event, or some sponsorship, its going to give you a blip, and hopefully its a new baseline, but the growth comes from the product propagating itself, which comes from the usage of the product.CORPORATE STRATEGYMartin: Lets talk about the corporate strategy of Cooliris. What is the product strategy that you are going forward? Because currently you have these two type of products, and you have this freemium model, and can you elaborate on this kind of matrix and how it will evolve over time?Soujanya: The high level strategy for us is to have a good, solid, engaged user base. People will talk about what are your active users and all, and we actually look at what are your engaged users. Are they really using the product or not? So, by having both of these applications, to day we are iOS only, which is a, Ill be first to admit it, its actually partly limitation because when Im messaging somebody, they better be, I dont even know, what my cousins that Im going to send to, or my colleagues that Im going to send to, whether they are iOS or not.So we have the upcoming version of that, which is not launched yet, but its in the friends and family beta, and my other colleagues, Howard and I dont know, have done a really great job of looking at it from the consumers perspective. So, if you dont have the application, you receive an email, from the email you click on the link, youre on the landing page. How to make that on boarding very, very seamless is where the application served its value.The second big value it serves is you have a lot of your high resolution media, whether youre uploading those photos or youre trying to download those photos, typically happens from the desktop or your laptop, or from the web, so youve solved for that. And of course you ha ve the Android version which is significant portion of the market, which Austin, my co-founder, is leading the initiative on that.So, the strategy is to have an ecosystem of Android, iOS and web, build it together, drive the synergy, increase the scale, simultaneously launch the premium features and grow the business. Partnerships becomes very important complement of the organic growth. This is something that Hamon here, who does that, he traveled around the world, China, Korea. Weve done amazing partnerships throughout the world, where you work with companies, but are their OEM companies, or Telcos, or mobile internet companies, and see how they can benefit and we can benefit in terms of promoting our application. So, I dont know if that helped explain.Martin: Totally. And can you a little bit elaborate on this type of partnerships, how you approach those companies and what is really the benefit for you and for the counterpart?Soujanya: The quality of the app and the service has to be amazing enough for any partner to take you seriously. And I think we were luckily able to accomplish that. The way it typically works is each of the partner, depending on the segment they come from, OEMs look at it little bit differently, device companies, carriers look at it a little bit differently and then mobile internet companies. So I wouldnt say theres a one magic formula that fits everybody, of course its also not the case where for every company we have a different deal. At high level I would say we benefit because they will take our application and promote it to their users, they benefit because we will typically add something that makes it really cool and unique for them, so maybe its a feature or its a way to save couple of these features if youre prepaying for them and now they could free for your user base for X amount of time. And, in the case of some other partners, in the case of Cooliris, for instance, we were able to be the first company to issue APIs to any c ompany around the world, not just US or Chinese company, or big or small company. And they did it because we were able to showcase the best experience for their cloud storage inside our application, so they benefited from that. Sometimes these companies will say, Can you promote our service, the cloud to the service and market aside from their core markets? And of course, were willing to do that, in the exchange for them promoting our app to their user base. So, its always a mutually beneficial relationship. I think finding that common ground sometimes takes X amount of time, but thats exactly what the team does and makes it happen.Martin: Ok, great.MARKET DEVELOPMENTMartin: From my understanding, Cooliris is somehow in this photo and sharing market. Can you tell us a little bit more about this market and the trends that are currently happening in there?Soujanya: Its a good question, because I think photos and sharing, there was a period in time, I think its slowed down now, but lik e every week there are 10 startups in the photo sharing or photo something. It has gotten a little bit better because people and companies have realized as to there are the newer trends that are coming here. The idea is, photos is not just what we thought of as photos. Today, its become much more of a medium of communication, even if youre going to something like Snapchat. Its a good way to communicate, its affirmable so of course it goes away, because it solves for this particular use cases.On the other side are the segments, so talking about market segments, we have designed BeamIt as a product thinking about families and close friends. Its really been designed ground up for their needs. And thats not what Snapchat does, Snapchat is made for your friends to follow fun stuff, the dessert, funny faces, and all that kind of cool stuff. But when youre looking at trying to preserve that in high resolution, the babies, youre starting with your babys first step, maybe just a goofy face t hat the baby is making in a restaurant, but you want to preserve that for the longest time, youre looking in full resolution, you will share it with people that you care about. So, photos and sharing have now become almost synonymous. Yet, when youre looking at it, thats why we have these two lenses, photos is the Cooliris lens and sharing is the BeamIt lens. Its really under the same phenomenon, as far as companies going at it and approaching at it that thereve been various theses, like you can look at it as company says I think this is whats needed. Some companies are saying like I dont even think a photo is needed, even the keyboard is not needed. Im just going to say, I have another friend actually, he has a company, they did an app called Hearts app. And you press it and then the other person receives the heartbeat. Really cool. Nothing more, its similar to messaging, but there is no keyboard that even comes up. So, many, many companies, I think attacking this thing from a diff erent angles, you also have the big companies, some really, really great companies, actually approaching this from more different style than I do, you have startups, so its a very fun ecosystem, is what I would say.Martin: Ok, great.ADVICE TO ENTREPRENEURSMartin: Soujanya, you have started several startups. Can you elaborate a little bit on your learnings over the years?Soujanya: I wouldnt say several startups, but yes, I think Ive had the pleasure of being in the Valley here for some time and a couple of startups now. The learnings have been very interesting, I think the, back in the day when I used to see, and sometimes I even see it today, people talk about the word risk. Is it risky to do a venture? Absolutely, no question. But, theres actually a bigger risk if you did not try. I think that has been my biggest learning, which is if you truly believe in it, you better have that conviction, you better have the stamina, and the endurance, and these are all attributes that I think g o about do you really believe in it or not. So, say yes I believe in it, and at that particular point in time, the level of risk is much, much lower for you to try then you do not try.Martin: Ok. Can you distinguish between the risk as an entrepreneur and the risk as an employee or not doing a startup?Soujanya: So, I think its the same. I mean, firstly we dont think of employees as employees and co-founders, its one team. Ultimately, you are going to do this, youre going to succeed together, or youre going to fail together. Thats the only way in terms of the mind. So, quantity of risk doesnt really matter. Its like are you going to succeed as a team, or youre going to fail as a team. We dont make a distinction, hopefully, Hamon can confirm on that and others can too. So I dont feel that we have this issue of you have more risk and I have less risk. I think if people felt that way, theyre probably in the wrong company.Martin: And are there any other learnings, maybe in terms of custo mer development? I think its quite hard to convince, for example the bigger players and partners. Or, maybe launching a mobile app and growing the user base does work?Soujanya: I think that learning comes down to something that maybe I repeat what Ive said for a different question, which is: its dont get too hung up on I build the app and now I succeeded. In fact, your hard part starts at that particular point in time. Getting it distributed, getting it to be used, getting it partnering with other companies, thats where a lot of the challenges lie. So youre going to need more stamina, more runway to get you to accomplish to do that, and of course, success, dont gain success too early, because so many changes are happening in the ecosystem that you got to constantly stay ahead.And the second piece of advice that I think, personally that Ive learned, and I dont know if its applicable or not, its a very, very interesting and delicate balance between how much are you investing for today and how much are you investing for tomorrow. That balance is a very dynamic thing, its not like its 50:50, its 30:70, you cannot assign that. If you overly put all your investment, everything is about the future, everything strategic, I think you can get screwed. If you say everything is about today, very, very tactical, I think you may wake up one day and say wait a second, where did I land? So, maintain that balance of what is strategic and what is tactical its a constantly challenging exercise, there is no magic formula and you just have to do it on your own.Martin: Ok. Great, thank you very much, Soujanya. And Im pretty sure we should take a photo right now and then share it via BeamIt.Soujanya: Cool, but more importantly, use BeamIt to share it.Martin: Right, awesome, thank you very much.Soujanya: Thanks.

The Great Depression By Albert Camus - 997 Words

Albert Camus was a philosopher who was born in Algeria on November 7, 1913. His writings, like so many others, were impacted by the Great Depression, the rise of National Socialism and Communism, and the destruction of, and reconstruction after World War II. He contributed multiple works as part of the â€Å"Continental† philosophy tradition of mainland Europe. Major works include The Rebel, The Stranger and most recognized The Myth of Sisyphus. He died in France in 1960, in a car accident while writing his final masterpiece - an early example of the dangers of texting and driving. Camus’ views helped in contributing to the rise of Absurdism and was also recognised as a key contributor to Atheist Existentialism. 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ThisRead MoreLiterary Works Of Authors Like Albert Camus, Franz Kafka And Virginia Woolf1340 Words   |  6 Pageslike Albert Camus, Franz Kafka and Virginia Woolf, will do exactly this by walking the reader through stories that teach lessons about the inner morals of the main characters in these works of literature. Albert Camus wrote a post war literary piece called The Guest. An everyday American could benefit from reading this book because it will first teach a lesson in history in which people always used to treat people who looked or behaved differently than them in extremely inhumane ways. A great exampleRead MoreEssay about The Philosophy of Existentialism1069 Words   |  5 Pagesperson himself gives it value!! Although some might argue that Existentialism goes back to the times of Socrates –‘one should know thy self’ - , the Existentialistic ideas mainly started becoming famous at a time of great despair and depression, which followed the Great Depression and World War II. 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However, rather than being too reckless and dying, humans have the primary instinct to survive and find a reason to live, which I think is an entirely separate concept from the actual meaning of life. This briefly touches on depression, suffering, and suicide, and relates it to how finding a reason to live, however small, can help avoid that, as well as death. Humans are only scared of dying because they found a reason to live and stay. Keywords: reason, life, live, meaningRead MoreLiberation, Rebellion, and Relevance2471 Words   |  10 PagesLiberation, Rebellion and Relevance In â€Å"The Rebel an essay on man in revolt,† Albert Camus (1956) muses on the absurd origins of rebellion and art and their significance to the individual and society. While reading Camus I began to think about how important art really is and how appalling some of the trends in education and arts funding apparently are. This is what inspired me to write this paper but my intention is not to directly address any of the many and various issues concerning arts educationRead MoreIs Suffering an Inescapable Part of Life? Are There Any Advantages?4432 Words   |  18 Pageslife, it does make them who they are and gives them reasons to seek happiness. Many philosophers have pondered over the questions of suffering throughout history and have come up with my differing answers, views, and opinions. Siddhartha Gautama, Albert Camus, and Friedrich Nietzsche, each pondered this topic and have left us with three very different views on it. Siddhartha Gautama is the man that Buddhists recognize as the founder of Buddhism, and the Supreme Buddha. It is believed that SiddharthaRead MoreAppeal, The Breakthrough Self-Help YouHave Been Looking For713 Words   |  3 Pagesshould only do activities that you really enjoy. Well, thats completely obvious. But you arent doing it mister self-help junkie! 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Symptoms And Symptoms Of Acute Kidney Infection - 955 Words

During the second set of final clinical practice, I provided nursing care to the client with query sepsis and clostridium difficile as admitting diagnosis. The client had a history (Hx) of acute kidney infection (AKI) which led to dialysis. After resolving AKI, the patient went home, but soon returned to the hospital with severe diarrhea (5-6 episodes per day), confusion and symptoms of sepsis. Upon initial assessment, I found the patient oriented to name only, confused and lethargic, incontinent of urine and stool. The patient had bilateral crackles throughout the lung fields, gurgles upon exertion and tachypnea with respiratory rate 24-28. SpO2 level was within normal limits. The patient’s family reported that the current patient’s cognitive condition function was different from the baseline. The patient was difficult to arouse, with Glasgow Coma Scale (GCS) score 12-13. The heart rate was within normal limits, strong, irregular. Bilateral edema 2+ was present in lower legs, skin was warm to touch, pedal pulses palpable. The patient was on caloric count due to poor caloric intake. The family was frustrated because of recurrent hospitalization due to hospital-acquired infection and very concerned about possibility of poor outcome for the patient due to rapidly deteriorating general condition. My primary concern was the possible aspiration as evidenced by gurgles upon exertion. I elevated the head of bed and made sure that suctioning equipment was in place andShow MoreRelatedAcute Syndrome : Acute Nephritic Syndrome1165 Words   |  5 PagesAcute Nephritic Syndrome Introduction Acute nephritic syndrome is a group of symptoms that occurs with a few disorders that cause glomerulonephritis or swelling and inflammation of the glomeruli in the kidney as shown in Figure 1. 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The urinary system consists of 2 kidneys which extract wastes from the blood, balance body fluid, and converts it into urineRead MoreEssay on Renal Failure1218 Words   |  5 Pagesand symptoms, the dietary modifications a nurse should teach, the medical management of acute renal failure, and finally the short and long term goals a nurse should make for their client. There are three causes of acute renal failure; prerenal causes, renal causes, and post renal causes. Prerenal causes are due to such factors as dehydration i.e... vomiting diarrhea, or sweating, or poor fluid intake. Other factors could also include weak or irregular blood flow to and from the kidneys becauseRead MoreAcute Renal Failure Essay example1093 Words   |  5 Pages Acute renal failure, also known as acute kidney injury is described to be a rapid loss of kidney function, or a rapid decline in renal filtration function. The first signs of acute renal failure can be found by a rise in serum creatinine concentration or azotemia, which is a rise in blood urea nitrogen (BUN) concentration. Symptoms of acute renal failure may include, little or no urine when urinating, swelling in the legs and feet, not feeling like eating, nausea and vomitingRead MoreWhat is Acute Renal Failure?1202 Words   |  5 Pages Acute renal failure is a disorder of the urinary system. It involves the loss of kidney function and may occur suddenly. Acute renal failure occurs when blood flow to the kidneys is decreased. There are numerous reasons why there may be a decrease in renal function. A urinary tract obstruction, low blood pressure, illness, inflammation of the kidneys, and harmful substances are examples of causes of acute renal failure. These causes have different origins. The causes are separated into prerenalRead MoreExcretory System1437 Words   |  6 Pagesproduct in this process and is used in the digestive process. 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Acute renal failure is a very serious complication for a already hospitalized patient since they are already in a vulnerable state from staying in the hospital, in fact, it is the most common cause of death amongst hospitalized patients, and most commonly they occur because of a hospital worker s error. Acute renalRead MoreCauses And Treatment Of A Kidney1121 Words   |  5 PagesPyelonephritis As kidney is one of the very important organ of the body, its dysfunction may result in the fatal consequences. Unlike any other disruption to the kidney, Pyelonephritis may introduce some serious problem to the elderly. It is an inflammation of the kidney. Though this disease is not prone to old people, most chronic cases occur in people over 60 years of age. 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Persuasive Speach †Buy vs. Rent Free Essays

Project 4 Written Outline Even in this economy it is still better to buy a home then rent. I. Why pay rent and make the landlord richer when you can own your own home for basically the same monthly payment and reap the tax benefits yourself. We will write a custom essay sample on Persuasive Speach – Buy vs. Rent or any similar topic only for you Order Now II. In 2006 I was faced with having to make the decision to buy or rent. After researching found I could buy a 4 bedroom house in a good area for same price of renting a 2 bedroom apartment. Also working for the government I knew the tax advantages I would get so I don’t have to tell you which decision I went with. III. Today I am going to show you that buying a house is a better choice then renting even in this unstable economy. IV. There are many programs that help people purchase a home. First time homebuyers even with bad credit can qualify. Do you know where to look? I will provide you with some internet sights that can be of assistance. V. There are many reasons why home buying is better than renting; the few that I will talk about are 1. Long term buying costs less on a yearly basis then renting. 2. Good financial investment and low interest rates and 3. Tax advantages Now that we are coming to a close on the semester some of you are going to be faced with the decision upon graduation as to whether you should buy or rent. I. If you have already decided that you will be staying in a certain area for at least 7 years it is shown that buying is cheaper than renting. a. On April 21st. 2010 the NY Times reported that if you remain in your home for 7 or more years you will save approximately $759/year over renting. b. Did you know you could also use the rent ratio to help determine what areas are better to buy in? To determine rent ratio you look at the average purchase price of a house and divide that by rent of a similar house. If the rate is under 20 it is a good indication to buy i. Some areas that are currently under 20 include Philadelphia, New York. Boston. Washington, Cleveland, Chicago, Dallas, Sacramento and Los Angeles ii. In the 4th quarter of 2005 the rent ratio for Philadelphia was 17. 2, since then it has dropped to 16. 7 (4th quarter of 2009) this shows that now is still a better time to buy then rent in our area. In 2006 I had to evaluate my own circumstances and the Pros and Cons of buying vs. renting. II. I compared what I would pay for a 2 bedroom apt to what I would pay for a home. I found that I could buy a 4 bedroom house in a good area and get a mortgage with a 7. 5% interest rate. My monthly payment would have been the same as renting an apartment. a. Last year I refinanced with all the programs that were being given out because of the financial problems banks were having. I was able to get my interest rate down to 4. % and now my mortgage is only $750/month (and that includes my taxes being escrowed) b. Now where can you rent a 4 bedroom house for $750/month in a good stable area? c. Even though the housing market is on the mend you can still get in on a low interest rate today at about 5. 13%. d. Owning home helps to build equity that you can use later in life for other events like your child going to college; adding an addition to your home. It also lets you be in control of your i nterior decorating and your outdoor landscaping. No need to sit around waiting on a landlord to come fix something that has broken, or losing a deposit if place isn’t in condition the landlord wants it to be in. Buying a home has tax advantages that renting does not. III. When buying a house certain costs can be deducted on your tax returns giving you benefits instead of a landlord. a. Closing costs and points paid are deductible on Schedule A as Itemized deductions. b. You can also deduct your interest payments on your mortgage as well as School Taxes, County Taxes, etc. c. Also recently added was that you can now claim PMI payments. d. Even if your itemized deductions are lower than the standard deduction you can still reap the tax benefits of being a homeowner. i. If you can not itemize you can claim an additional $500/1000 deduction (single/joint) added to the standard deduction line on the tax return. Today I have shown you that buying a home is better then renting. Conclusion Buying saves you money in the long run. You’re investing in your future and providing yourself with stability and security in your community. Your building up equity in your home as you pay off your mortgage and reaping the tax benefits instead of writing a check to a landlord and watching your money go out the window. You can find more information at the following sites: www. Rentlaw. com, www. smartmoney. com, www. hud. gov/buying. comq. cfm, and to find out current mortgage rates you can visit www. bankrate. com I. So let’s stop making others rich and give yourself the financial security and stability you deserve by owning the American dream. Your own home†¦ How to cite Persuasive Speach – Buy vs. Rent, Essays

History & Theory of Architecture

Question: Write about theHistory Theory of Architecture. Answer: A Comparative Analysis of Architecture from Different Periods of History Introduction With regards to this paper, there is comparison among the methods for utilization of wood-based building stuff in customary and modern Turkish design and Roman and Greek designs. This comparative analysis is done as per the biological, financial and socio-cultural manageability (Goodwin, 2003). The idea of supportability is imagined as firmly linked up with the methods for accomplishing practical urban advancement of the European nations. In this specific circumstance, on one hand, the physical and spatial components of customary structures - both amazing structures and cases of civil architecture - are assessed as per manageability signs (ztrk, 2010). Then again, regarding similar signs, another assessment is made for the contemporary cases of architecture. The customary cases for the comparison are selected as of important legacy locales in Europe, while the modern ones are selected from large urban areas where it is conceivable to utilize current building strategies (Kezer, 2000). The comparison of these two sorts of architectures, comprised of a similar building stuff however having diverse structure and building methods, empowers us to set out the standards of maintainable architecture from history to current times and from custom to present-day too. It is considered that, the after-effects of this comparative study could illuminate the path for accomplishing practical urban improvement of decisions with various urban or provincial extents particularly in developing nations, similar to Turkey (Erdim, 2014). Historic Developments Antiquated Roman engineering received the outer dialect of established Greek design for the motivations behind the old Romans, yet contrasted from Greek structures, turning into another building style. The two styles are frequently viewed as one collection of established engineering. Roman engineering prospered in the Roman Republic and significantly more so under the Empire, when the colossal larger part of surviving structures were built. It utilized new materials, especially concrete, and more up to date advancements, for example, the curve and the vault to make structures that were regularly solid and all around designed. Extensive numbers stay in some frame over the realm, at times total and still being used. Roman Architecture entails the period from the foundation of the Roman Republic in 509 BC to about the fourth century AD, following which it moves toward becoming renamed as recent Antique or Byzantine design. No considerable illustrations get by from before around 100 BC, and the greater part of the significant survivals is from the later domain, after around 100 AD. Roman compositional style kept on affecting working in the previous realm for a long time, and the style utilized as a part of Western Europe starting around 1000 is called Romanesque design to mirror this reliance on fundamental Roman structures (Yavuz, 2015). The Romans just started to accomplish critical creativity in design around the start of the Imperial time frame, after they had consolidated parts of their unique Etruscan engineering with others taken from Greece, including most components of the style we now call traditional design. They moved from trabeated development generally in light of sections and lintels to one in view of gigantic dividers, punctuated by curves, and later vaults, both of which enormously created under the Romans (Watkin, 2005). The established needs now turned out to be to a great extent ornamental as opposed to auxiliary, aside from in corridors. Expressive advancements incorporated the Tuscan and Composite requests; the first being an abbreviated, improved variation on the Doric request and the Composite being a difficult request with the botanical embellishment of the Corinthian and the looks of the Ionic. The period from around 40 BC to around 230 AD observed the greater part of the most excellent accom plishments, prior to the Crisis of the Third Century and afterwards inconveniences diminished the riches and arranging influence of the focal government. The Romans created monstrous open structures and works of structural building, and were in charge of noteworthy improvements in lodging and open cleanliness, for instance their open and private showers and restrooms, under-floor warming as the hypocaust, mica coating (cases in Ostia Antica), and channelled hot and icy water (cases in Pompeii and Ostia). The old Romans utilized consistent orthogonal structures on which they shaped their colonies (Erdim, 2014) They likely were roused by Greek and Hellenic cases, and in addition by routinely arranged urban communities that were worked by the Etruscans in Italy. The Romans utilized a united plan for city arranging, created for military guard and common accommodation. The essential arrangement comprised of a focal discussion with city administrations, encompassed by a minimal, rectilinear lattice of boulevards, and wrapped in a divider for barrier. To decrease travel times, two askew lanes crossed the square lattice, going through the focal square. A waterway normally coursed through the city, giving water, transport, and sewage disposal (Ergut, 2014). Hundreds of towns and urban areas were worked by the Romans all through their domain. Numerous European towns, for example, Turin, safeguard the remaining parts of these plans, which demonstrate the extremely coherent way the Romans composed their urban communities. They would lay out the roads at right edges, as a square network (Mengi, 2010). All streets were equivalent in width and length, with the exception of two, which were marginally more extensive than the others. One of these ran eastw est, the other, northsouth, and they crossed in the centre to frame the focal point of the matrix. All streets were made of deliberately fitted banner stones and filled in with littler, hard-stuffed rocks and rocks. Extensions were built where required. Each square separated by four streets was called an insula, what might as well be called a current city piece. Each insula was 80 yards (73 m) square, with the land inside it partitioned. As the city built up, each insula would in the long run be loaded with structures of different shapes and sizes and befuddled with byways and back streets. Most insulae were given to the primary pilgrims of a Roman city, yet every individual needed to pay to develop his own particular house. The city was encompassed by a divider to shield it from intruders and to check as far as possible. Ranges outside city points of confinement were left open as farmland (Gu?rel, 2016). Toward the finish of every primary street was a vast passage with watchtowers. A portcullis secured the opening when the city was under attack, and extra watchtowers were developed along the city dividers (Stierlin and Stierlin, 2002). A reservoir conduit was worked outside the city dividers. The improvement of Greek and Roman urbanization is moderately outstanding, as there are moderately many composed sources, and there has been much thoughtfulness regarding the subject, since the Romans and Greeks are by and large viewed as the principle progenitors of current Western culture (Wesselink Tokyay, 2008). It ought not to be overlooked, however, that the Etruscans had numerous extensive towns and there were additionally different societies with pretty much urban settlements in Europe, essentially of Celtic starting point. Image: Timelines comparisons Source: Ancient Greece is the phase in Greek record going on for near a thousand years, till the ascent of Christianity. It is considered by generally students of history to be the foundational culture of Western development. Greek culture was an effective impact in the Roman domain, which conveyed a form of it to numerous elements of Europe. The soonest recognized individual settlements in Greece were on the isle of Crete, over 9,000 years prior; however there is confirmation of hardware exercise on the island back pedalling more than 100K years. The most primitive proof of a development in ancient Greece is that of the Minoans on Crete, from very past like 3600 BC. On the territory, the Mycenaean culture rose to conspicuousness about 1600 BC, supplanted the Minoan development on Crete, and endured until around 1100 BC, prompting a phase acknowledged as the Greek Dark Eras. The Archaic Period in Greece is for the most part considered to have kept going from approximately the eighth century BC to the intrusion by Xerxes of 480 BC. This era observed the extension of the Greek humankind in the region of the Mediterranean, with the establishing of Greek city-states as far away from home as Sicily within the West and the Black Sea of the East. Politically, the Archaic phase in Greece experienced the fall of the control of the old aristocracies, with fair changes in Athens and the improvement of Sparta's interesting establishment. The finish of the Archaic era additionally observed the ascent of Athens, which would appear to be a prevailing force in the traditional time frame, after the changes of Solon and the oppression of Pisistratus. Taking after the encounter of Corinth in 146 BC, Greece went beneath Roman manage, ruled from the region of Macedonia. In 27 BC, Augustus composed the Greek landmass into the territory of Achaea. Greece stayed under Roman control until the separate of the Roman domain, in which it remained some portion of the Eastern Empire. Quite a bit of Greece stayed in Byzantine power by the finish of the Byzantine domain. The Rome architecture was found to be formed out of the city-condition of Rome, starting as a little horticultural group established on the Italian Peninsula in the ninth century BC. In its 12 centuries of presence, Roman architecture moved from a government to an oligarchic republic to an undeniably despotic realm. Roman architecture is generally seen as the "classical ancient times" withvery old Greece, an architecture that motivated lot of thearchitecture of antique Rome. Ancient Rome had huge contributions to the expansion ofarchitecturein theWestern planet, and itspastis still a big influence on the planet nowadays. The Roman architecture started to govern Europe in addition to the Mediterranean area by take-over and incorporation. All through the domain in the power of ancient Rome, the housings architectures and designs extended from exceptionally humble houses to nation manors. Various Roman established urban communities had amazing structures. Many contained wellsprings with crisp drinking-water provided by several miles of reservoir conduits, theatres, exercise centres, shower buildings at some point with libraries and shops, commercial centres, and sometimes operating sewers. Conclusions In the information of ICLEI (Bhagavatula, Garzillo, Simpson, 2013) it was shown that maintainability, impartiality and security could be accomplished by a principal adjustment of the qualities that form and illuminate the living. The report put pressure on the dedication to live in amicability with surroundings and with the kindred tenants of our planet and the fundamental for guaranteeing that our choices mirror the concerns of the eras in future. Thus, (Holod, Evin, O?zkan, 2005), clarifies the words like- improvement morals incorporating natural intelligence with these words: ?there can be no communal growth morals without ecological astuteness and on the other hand no ecological insight without a social improvement ethics (Kostof, 2010). To choose the correct regional substance at the correct place, for the correct architecture and implement it with the correct framework might be the primary decision to make the vital move (Stierlin, Stierlin, 2002). So, it ought to be stresse d that Turkish wood-based construction tradition, regardless of whether customary or modern, shows the duty of the architects and clients. In any case, extra pressure ought to be put on its need to turn out to be the countrys architecture framework with a specific end goal to accomplish economical urban improvement. References Bhagavatula, L., Garzillo, C., Simpson, R., (2013). Bridging the gap between science and Practice: an ICLEI perspective. 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The European Security Architecture and Turkey. Milletleraras, 001-030. ztrk, H. (2010). The Sadabad Park project in ?stanbul balancing garden heritage conservation and contemporary park design. Journal Of Landscape Architecture, 4(2), 70-81. Stierlin, H., Stierlin, A. (2002). Turkey (1st ed.). Ko?ln: Taschen. Wesselink, B., Tokyay, B. (2008). Development of the Adriatic LNG Terminal Deep Casting Basin Construction Site. SPE Projects, Facilities Construction, 3(04), 1-6. Yavuz, E. (2015). Designing The Unity: Trk Grup Espas And Architecture In Postwar Turkey. METU JOURNAL OF THE FACULTY OF ARCHITECTURE, 32(2), 117-132. Watkin, D. (2005). A history of Western architecture. 1st ed.